The term commercial appraisal is not clearly defined within the life science industry. Frequently the term is used in the way it is used in real estate, meaning a valuation based on the commercial value of comparable offers. Within the financial industry the term is used for the financial return one can expect, per year for example) from an investment.
When we speak about a Commercial Appraisal we look into an analysis of the market value beyond the financial values for an investment or a development project. To better ensure the success of an investment or a development we base a Commercial Appraisal on 5 areas of analysis
the valuation of the market and the asset
the offer being brought to the customers
the segmented market
the resources required for commercialization
the required capabilities for the resources
For more details, see the presentation on Commercial Appraisals in the video below.
This term was defined by: Max Beckmann
Status: December 2011
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