Branding Elements
Commercial Appraisal
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The general outline and elements of an Operational Marketing Plan are the following:
- Executive Summary
- Situation Analysis
- Market Summary
- SWOT Analysis
- Competition
- Business Model
- Description
- Key Success Factors
- Critial Issues
- Logical Link
- Marketing
- Marketing Strategy / Marketing Objectives
- Financial Objectives
- Market
- Segementation
- Targeting
- Product/Service Positioning
- Marketing Mix
- Sales Support
- Public Relations
- Classical Media
- Novel Media
- Scientific/Medical Communication
- Classical Events
- Congresses
- Symposia
- Classical Media
- Novel Media
- Clinical Development
- Success Measures (Market Research)
- Financial
- Sales Forecast
- Expense Forecast
- Break-even Analysis
Naturally the Operational Marketing Plan can have additional elements, according to the needs of the product and/or the market.
This term was defined by: Max Beckmann
Status: October 2010
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