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A target product profile is something like a 'fictional SmPC' (SmPC = Summary of Product Characteristics): to obtain a target product profile one defines the product in the structure of the marketing authorization. In this way all claims and technical features to be obtained have been clearly expressed. Product features not expressed in the TPP are either not needed or not essential.
As the product development progresses the target product profile starts to develop into an Asset Profile (= AP): the description of the asset as a SmPC. The AP allows the startegic marketer to define the market segments, to estimate the value of the asset, and to develop the core messages for promotion.
The AP in it's final stage becomes part of the marketing authorization application (MAA) and, with approval, becomes the authorized SmPC of the product.
This term was defined by: Max Beckmann
Status: October 2010
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