Promotion is everyway you communication with your customer to create awareness and to explain the benefits. Just providing the details is not good enough as you can see in the little video below.
For that let's look at a dart board.
>> insert dart board here <<
Going into a market without profiling, segmenting and targeting is like throwing darts at the board without aiming. This is not not a winning strategy (we all know that!!) and the game is played differently.
Profiling is the definition of the ideal customer you want to have.
Segmentating is to define in reality who still belongs to your target group and who does not. See this section for more detail
Targeting is he way to want to meet and approach your target customer. See this section for more detail.
This term was defined by: Max Beckmann - Status: November 2011
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