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The VRIO Analysis is an internal tool of business management. VRIO is an acronym for the four question framework you ask about a resource or capability to determine its competitive potential: the question of Value, the question of Rarity, the question of Imitability (Ease/Difficulty to Imitate), and the question of Organization (ability to exploit the resource or capability).
The Question of Value
"Is the firm able to exploit an opportunity or neutralize an external threat with the offer?"
The Question of Rarity
"Is control of the resource/capability in the hands of a relative few?"
The Question of Imitability
"Is it difficult to imitate, and will there be significant cost disadvantage
to a firm trying to obtain, develop, or duplicate the offer?"
The Question of Organization
"Is the firm organized, ready, and able to exploit the offer?
The general us is to provide insight on your expected performance. (See graph) As such a VRIO Analysis can be part of a SWOT Analysis to estimate the differentiation of the offer (Strengths and Weaknesses). The second part of the SWOT Analysis, the Opportunities and Threats, can be supported by a PEST Analysis.
Definitions and Explanations of further terms in marketing can be found within our Dictionary.
This term was defined by: Max Beckmann - Status: May 2011
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